A Slow Start to Amazon's Prime Day

Tariffs and Uncertainty - Tariffs and ongoing negotiations create uncertainty, leading businesses to be cautious about inventory and discounting strategies [1][2] - Companies are navigating tariffs differently, with some offering deep discounts while others are more conservative [6] Prime Day Strategy - Amazon extends Prime Day to four days, potentially to compete with rivals like Walmart and Target who have longer sales events [3] - Amazon aims to compete with Walmart and Target on everyday essentials, including groceries [3][4] Discounting Trends - Apple is offering very deep discounts, even surpassing some Black Friday deals from the previous year [4][5] - Discounts on Amazon's own devices, such as Echo speakers, are relatively soft compared to Apple's discounts [6]