Members Needed More Time For Deals: Amazon Prime VP

E-commerce Performance & Trends - US retailers saw nearly $8 billion in online spending on July 8th, a rise of almost 10% [1] - The event is twice as long (four days) and offers more than double the deals at 50% off or more [2] - Top categories include health and personal care, apparel, beauty, home, and kitchen [4] - Groceries and everyday essentials are the fastest-growing part of the store [6] AI & Personalization - Amazon is investing in AI, including Rufus, which is smarter about Prime Day and user interests [9][10] - AI-powered shopping guides are available for considered purchases like laptops [11] - Alexa Plus is rolling out, providing deal recommendations and alerts [11][12] Target Audience & Programs - Prime for young adults is 50% off, with an additional evergreen 5% discount, increased to 10% for Prime Day in categories like beauty, apparel, and electronics [13][14]