Amazon Prime Day Is About Price: PMG Head of Commerce

E-commerce & Retail Trends - Amazon's Prime Day, initially a one-day event, has expanded to a four-day event, indicating a shift in consumer shopping behavior [2] - Other major retailers like Walmart, Target, Kohl's, and Wayfair are also running big summer sales, mirroring Amazon's strategy [3] - Retail media, leveraging retailer data for targeted advertising, is growing faster than TV advertising [11] - Amazon's key strengths are selection, price, and convenience, creating a competitive advantage [4][5] - Amazon's logistics capabilities, enabling same-day or next-day delivery, are a significant barrier for other e-commerce companies to overcome [5][6] Advertising & Marketing - Companies are adopting a more holistic and independent approach to advertising, moving away from traditional ad agency models [7] - Retail data is increasingly used to target television advertising, exemplified by Amazon's partnership with Roku [12] - Digital marketing services and technology companies track billions of data points to understand consumer behavior across various channels [8][9] - Brands are focusing on the customer journey across search, social, and retail, with retail and media converging [9] - Return on investment (ROI) is being seen on new ad platforms, with retail media becoming a fast-growing segment [10][11]