Apple(US:AAPL) Bloomberg Technologyยท2025-07-11 19:13Product Updates & Launches - Apple plans to launch new iPhones (iPhone 17 line) and Apple Watches in the fall [2] - An upgraded version of the iPad Pro and Vision Pro are also expected [2] - New MacBook Pros, a new Mac external monitor, new low-end iPads, and new mid-tier iPad Airs are aimed for release in the first half of 2026 [3] - The entry-level iPhone is expected to be updated annually [4] Strategy & Innovation - The products are characterized as iterative updates rather than revolutionary redesigns, primarily involving processor upgrades [5] - Gains in chip performance are not as significant as they were five years ago [6] - Apple's smart home hub (HomePod with a display) was delayed due to delays in new Siri features (App Intense) [6] - The smart home hub hardware is now expected in the first half of next year, aligned with the upgraded voice command features [7]