Coinbase's New App: BASE | The Brainstorm EP 95

Coinbase's Base Ecosystem - Coinbase is developing the Base ecosystem with three components: Base chain (Layer 2 for performance), Base build (developer toolkit), and Base app (non-custodial wallet)[1][2][3] - The Base app aims to onboard more users to the Base ecosystem by integrating trading, USDC transfers, and content creation features [4][5] - Base app integrates NFTs via Zora protocol and social feeds via Farcaster, creating a hybrid platform resembling TikTok, Twitter, and a trading/payment app [7][8][9][10] Market Competition and Trends - The market is moving towards tying real-time news and content to financial markets [17][18] - Integrating social media and financial news is in the experimentation phase, with prediction markets showing product-market fit [28][29] - Real-time news from social media platforms is becoming integral to trading, as users on these platforms often have news before major outlets [30] Retail and Institutional Involvement - The current crypto market is more institutional-driven due to the spot ETFs for major cryptocurrencies [24] - Retail involvement is not yet significant, as indicated by the performance of altcoins and Google search trends [25][26]