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股价腰斩,跌落神坛的诺和诺德错在哪一步?|Novo Nordisk|Eli Lilly|GLP-1【101 Weekly】

Market Overview - Novo Nordisk, formerly a leader in the weight loss drug market, experienced a significant single-day stock price drop of 30% [1] - The weight loss drug market is becoming increasingly competitive, with Eli Lilly emerging as a strong competitor and compounded pharmacies initiating price wars [1] - The core technology behind weight loss drugs involves GLP-1, a gut hormone initially used for diabetes treatment [1] Competitive Landscape - Novo Nordisk and Eli Lilly have a century-long rivalry, competing on product effectiveness and commercialization strategies [1] - The era of a duopoly in the weight loss drug market is over, with increasing competition from other players [1] Novo Nordisk's Challenges - Novo Nordisk lowered its full-year guidance, leading to a market capitalization decline [1] - Product development fell short of expectations, and the company faced increasing market competition [1] - Novo Nordisk misjudged demand and misallocated production capacity, creating opportunities for competitors [1] Leadership & Strategy - Novo Nordisk changed its CEO, but the new CEO lacks experience in the highly competitive US market [1]