Apple’s Vision Pro Has Little to Watch

Product Performance & Strategy - Apple's Vision Pro launch is considered a potential flop, contrasting with the success of previous major product categories like the Apple Watch, iPod, iPhone, and iPad [1][2] - The limited immersive video content available for the Vision Pro is a key constraint, with only 27 pieces released in the last 18 months, creating a dilemma between content investment and headset sales [3][4] - Apple plans to release a lighter, cheaper, and revamped version of the Vision Pro in 2027 [5] - Apple will refresh the Vision Pro in the coming weeks with a faster processor and a new strap to improve performance and comfort [6] Competitive Landscape & Future Outlook - Augmented reality glasses are expected to become standard for tech companies within 3-5 years [7] - Google and Samsung are also developing augmented reality technology [7] - Apple's original concept was glasses, but they are waiting until the visual quality matches the Vision Pro [8]