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Google Centers AI in New Pixel Devices
AppleApple(US:AAPL) Bloomberg Technologyยท2025-08-21 20:11

Product & Technology - Google's Gemini is being integrated into devices to showcase its power to consumers [1] - The camera is expected to be a standout feature, focusing on editing capabilities rather than just taking the best shot [3][4] - Gemini integration aims to surpass Apple's Siri in spoken word capabilities [5] Market Strategy & Competition - Google aims to demonstrate the Android ecosystem's integration, including Samsung, to a mass market audience [7][8][12] - Pixel is positioned as the Android world's answer to Apple, with a foldable phone competing with Samsung [9] - Google's marketing strategy involves launching products before Apple's September iPhone release and targeting the holiday season with the foldable phone [10][11] Consumer Behavior & Ecosystem - Consumers are not solely focused on iPhones, indicating a shift in daily choices [6] - The Android ecosystem is leveraging Gemini, with Samsung and Motorola integrating it, moving away from Bixby [8] - Google is broadening its target market beyond tech buyers to include mass market consumers [12]