Strategic Shift - Xpeng has evolved from a car manufacturer to a technology provider for automotive giants [1] - Volkswagen invested $700 million (7 亿美金) in Xpeng to acquire its core technology, specifically the electronic and electrical architecture [1] - Xpeng is pioneering a second revenue stream by "selling intelligence" [1] Financial Performance - The gross profit margin for technology licensing is a staggering 66.4% [1] - Technology licensing provides near-zero cost pure profit, contrasting with the lower profit margins of around 10% for car sales [1] Industry Impact - Xpeng is essentially collecting a "technology tax" from Volkswagen's car sales in China [1] - The automotive industry is witnessing a shift where technology and intellectual property are becoming significant revenue drivers [1]
大眾竟成「打工仔」?小鵬汽車的絕妙棋局:賣車不如賣「大腦」! #小鵬汽車 #大眾汽車 #Volkswagen #智能駕駛 #XNGP #何小鵬 #中國科技 #電動車