HOW COSTCO IS TRICKING YOU
Marketing Strategies - Costco employs loss leader pricing on items like hot dogs and chickens to build customer trust and drive overall sales [1] - The company utilizes strategic store layouts with minimal signage to encourage unplanned purchases and increase browsing time [1] - Costco uses large shopping carts to create a perception of smaller purchase volume, prompting customers to buy more [1] - Free samples are offered to stimulate cravings and increase sales of sampled products [1] - Bulk selling encourages customers to purchase quantities exceeding their immediate needs [1]