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Brand & Customer Experience - Tesla offers a unique delivery experience featuring a Robotaxi ride through its Texas Gigafactory [1] - The Robotaxi ride allows customers to witness the vehicle assembly process firsthand, showcasing advanced robotics [1] - This delivery method serves as a demonstration of Tesla's confidence in its autonomous driving technology [1] Technology & Innovation - Tesla is using autonomous driving technology to create a "brand pilgrimage" for customers [1] - The company is turning autonomous driving into a customer experience, contrasting with competitors' presentations [1]