Apple Debuts $999 iPhone Air, Betting on Thin Look to Spur Sales

Look, I think it's going to move the needle. I mean, I think especially in China, there's definitely when I saw pent up demand, I think street numbers continue to be pretty conservative to maybe low. And I know that's a great setup.Look, the reality is that this is not going to be a supercycle. There's nothing here that makes you think that this is going to be the game changer that everyone's been waiting for. But I do believe, given the install base, given some of the tweaks here and ultimately on the way, ...