Amazon(US:AMZN) Bloomberg Technologyยท2025-10-01 12:59Product Innovation - Amazon's hardware division is undergoing a significant overhaul, focusing on improved design, silicon, and Alexa integration [1] - A new Echo Max is priced at $99, and an updated Echo Studio is priced at $219, both featuring enhanced sound and design [1] - The Echo Show is being refreshed with thinner bezels and displays resembling iPads [2] - Kindle is introducing three new versions, including a $629 model with a color display, functioning as both e-readers and digital notepads [2] - Amazon is launching a $39 Fire TV Stick with 4K, its most affordable 4K model [3] Strategic Focus - Alexa Plus and its monthly subscription are highlighted as a key selling point, enhancing device integration and user experience [3] - New Ring and Blink security cameras are being introduced [3]