Most Common Growth Mistake (And How to Avoid It)

Onboarding Strategy - Companies often emulate competitors' successful strategies, such as onboarding processes, aiming for improvement [1] - Pinterest, during a period of user onboarding challenges, observed Facebook's seven-part email onboarding series [2] - Pinterest replicated Facebook's onboarding flow, including email sequences and question formats, assuming its applicability due to Facebook's large user base [2] - The copied onboarding process failed to improve user engagement or drive lift for Pinterest [2] Data-Driven Decision Making - The failure was attributed to a lack of data-inspired insights and customer context, highlighting the differences between Pinterest's and Facebook's user bases [2] - The experience underscored the importance of understanding the target audience and using data to inform product and onboarding strategies, rather than blindly copying competitors [2]