馬斯克只給你 $15 美金？看懂特斯拉 FSD 的「陽謀」，你就是地推！ #特斯拉 #FSD #馬斯克 #Tesla #AI #自動駕駛 #電動車 #商業模式

Marketing Strategy - Tesla's referral program offers $15 to users who refer friends for FSD test drives [1] - The $15 incentive is framed as a "ground promotion fee" to mobilize millions of Tesla owners as FSD salespersons [1] - The strategy aims to leverage a small incentive (equivalent to two cups of coffee) to generate billions in future AI subscription revenue [1] Product Adoption - Referred friends receive three months of free FSD with the purchase of a Model 3 or Y [1] - The goal is to make users addicted to self-driving technology through the free trial [1]