Amazon(US:AMZN) Bloomberg Technology·2025-12-02 20:11AI Strategy & Product Development - AWB is focused on enabling businesses to innovate and improve their operations by leveraging AI technology [1] - The company is launching 29 new features, including voice interaction using Nova Sonic, AI-powered teammate assistance for customer service representatives, and clickstream-based recommendations [5][6] - A key focus is on making AI observable, allowing companies to inspect AI reasoning and tool usage, similar to managing human employees [7] - The company is developing a new generation of IWC silicon, server design, and NOVA model, along with frontier agents [2] Workforce Transformation - The company envisions a future where everyone manages a team of AI agents, with frontier agents assisting in software development, Slack ops, DevOps, and security [9] - The goal is to create a hybrid workforce where people and agents work together, increasing the number of useful agents [8] Internal Adoption & Future Vision - Amazon teams are actively using and testing new Frontier agents internally in beta [12] - The company encourages experimentation with AI across all teams to discover new ways of working and transform operations [13] - The company aims to be a leader in AI, leveraging its full stack capabilities from clean energy to chips, data centers, and models [15]