Adidas is the Most Overrated

Brand Perception - Adidas is perceived as moving too fast and constantly chasing "newness" [1][2] - The company is excelling in running, but could benefit from leveraging its heritage and cultural relevance, including in basketball [1] - There's a suggestion that slowing down could enhance brand personality and attract more consumers [2] Potential Strategy - Adidas could win more consumer mind share by taking things slower [2] - The company should focus on brand personality to win more consumers [2]