What are the keys to growth for Netflix?

Mark, it's great to see you. And I wonder what you make of that sort of qualitative judgment given that, again, we don't know the base number of that ad revenue figure. Yeah, I mean, at this scale they're at right now, I think that's a reasonable expectation.But I think what's kind of even more interesting is the last reported numbers last year from Netflix is one out of every two new subscribers are buying the ad supported tier. And so even if the revenue gets to that scale, there's still so much money lef ...