NBJF(SH:603997) 车中旭霞·2025-05-03 05:56Core Viewpoint - Jifeng's seat division is showing significant growth potential, driven by the integration of its subsidiary Grammer and the expansion of its product offerings in the automotive seating market [1][2][3]. Financial Performance - In Q1 2025, Jifeng achieved a revenue of 50.37 billion yuan, a year-on-year decrease of 4.73%, primarily due to the divestment of TMD, which reduced Grammer's North American revenue by 74 million USD. However, net profit reached 1.04 billion yuan, up 447.56% year-on-year, with a non-recurring net profit of 0.89 billion yuan, increasing by 454.08% [2][7]. - The gross margin for Q1 2025 improved by 1.64 percentage points to 16.32%, while the net profit margin rose by 1.70 percentage points to 2.06%, benefiting from cost reduction and efficiency improvements from the Grammer integration [2][13]. Business Development - The seat division launched an employee stock ownership plan, targeting a revenue scale of 5 billion yuan in 2025 and 10 billion yuan in 2026, with net profits of 1.5 billion yuan and 5 billion yuan respectively, reflecting the company's confidence in its profitability [3][19]. - Jifeng delivered 330,000 sets of automotive seats in 2024, generating revenue of 3.11 billion yuan, a significant increase from 655 million yuan in the same period of 2023. The company has secured 21 projects for automotive seats as of February 28, 2025, including a contract with BMW for seat assembly products in Europe [4][22]. Product Expansion - Jifeng is actively expanding its product line, including hidden electric air vents and door handles, with the air vent segment achieving revenue of 405 million yuan in 2024, a 44% increase year-on-year. The company also began generating revenue from car refrigerators, contributing approximately 121 million yuan in 2024 [5][24]. - The automotive seating market presents a significant opportunity for domestic manufacturers, as over 80% of the global market is dominated by major players. Jifeng's entry into the supply chain of new energy vehicle manufacturers positions it well to capture market share [22][24].