
Core Viewpoint - Gree Electric Appliances has announced significant cash dividends and reported a decline in revenue but an increase in net profit, indicating a complex financial landscape as the company transitions into a new management era under the leadership of a new president while maintaining its core business focus on air conditioning. Financial Performance - In 2024, Gree Electric achieved total revenue of 1900.38 billion yuan, a year-on-year decline of 7.31%, but net profit attributable to shareholders increased by 10.91% to 321.85 billion yuan [10][22][33] - For the first quarter of 2025, Gree reported approximately 416 billion yuan in revenue, a year-on-year growth of 13.78%, with net profit of about 59 billion yuan, up 26.29% [10][11][22] Dividend Distribution - Gree Electric plans to distribute a cash dividend of 20 yuan per 10 shares, totaling 111.7 billion yuan, alongside a mid-year dividend of 55.9 billion yuan, bringing the total cash dividends for the previous year to nearly 168 billion yuan [12][3][9] Management Transition - The company is entering a "post-董明珠 era" as 71-year-old董明珠 continues as chairman but has stepped down as president, with Zhang Wei taking over the role [4][12][24] -董明珠's recent comments on talent acquisition, particularly regarding "overseas returnees," have sparked public debate about the company's hiring philosophy and cultural alignment [6][12][13] Market Position and Competition - Gree Electric, once the leader in the domestic appliance market, faces increasing competition from Midea Group, which has become the dominant player in the industry [7][31][34] - In terms of air conditioning revenue, Gree reported 1512 billion yuan in 2023, while Midea's revenue was 1611.11 billion yuan, indicating a narrowing gap in their core business [32][33] Innovation and R&D - Gree Electric has established itself as a leader in innovation, holding over 129,500 patents, including 25,900 invention patents, and has been recognized for its technological advancements [20][22]