Three Squirrels(SZ:300783) IPO日报·2025-05-06 08:54Core Viewpoint - The recent financial data of Three Squirrels shows a decline in net profit despite revenue growth, raising concerns about its ambitious future targets and market position [2][7][8]. Group 1: Company Overview - Three Squirrels, founded in February 2012, initially focused on nuts and quickly gained market traction through e-commerce platforms, achieving significant sales milestones [4][5]. - The company went public in July 2019, becoming the "first stock of national snacks" with a market capitalization reaching 80 billion yuan on its first trading day [6]. Group 2: Financial Performance - In Q1 2025, Three Squirrels reported revenue of 3.723 billion yuan, a year-on-year increase of 2.13%, but net profit fell by 22.46% to 239 million yuan, indicating a trend of increasing revenue without corresponding profit growth [2][7]. - From 2020 to 2023, the company experienced a decline in revenue from 9.794 billion yuan to 7.115 billion yuan, with net profits also decreasing significantly during this period [7][8]. Group 3: Market Position and Challenges - Three Squirrels has primarily relied on online sales, which accounted for approximately 69.73% of its revenue in 2024, but its offline market presence remains weak compared to competitors [10][11]. - The company set a target to achieve 20 billion yuan in revenue by 2026, requiring a significant increase in both online and offline sales [12][14]. Group 4: Strategic Initiatives - To strengthen its offline presence, Three Squirrels announced plans to acquire a mid-tier snack brand and expand its store network, although progress has been slow [15][16]. - The company aims to diversify its product offerings, including pet food and ready-to-eat meals, and plans to invest in marketing and brand awareness through various channels [17][18]. Group 5: Funding and Future Plans - The upcoming IPO on the Hong Kong Stock Exchange aims to raise funds for expanding production capacity, enhancing supply chain management, and increasing brand visibility [21][22]. - Three Squirrels plans to establish new processing plants across various regions in China and explore strategic alliances to strengthen its market position [21][22].