RTX 5090的市场调研

Core Viewpoint - The RTX 5090 series is experiencing high demand and prices, while facing supply constraints and regulatory challenges in the Chinese market [5] Group 1: Market Demand and Supply - NVIDIA has ceased production of the RTX 4090 and shifted focus to the RTX 5090 series to meet strong market demand [1] - The overall manufacturing capacity is limited, and even a 25% increase in production may not fully satisfy demand, leading to a persistent supply shortage and high premiums in the market [1] - The market price for the RTX 5090 in Hong Kong is approximately 35,000 RMB, while prices in mainland China have seen a slight decline but remain high due to strong demand [1] Group 2: RTX 5090D Model and Pricing - The RTX 5090D model, specifically launched for the Chinese market, targets internet companies, with channel prices around 15,000 RMB and potential further declines to about 14,000 RMB [2] - For large AI clients, the average procurement price is around 15,000 RMB, but strong negotiators may secure prices as low as 10,000 RMB per chip [2] - NVIDIA has set a minimum suggested retail price (SRP) to maintain market order, prohibiting sales below this price [2] Group 3: Regulatory Challenges and Product Adjustments - The RTX 5090D has been classified as a non-compliant product due to exceeding the U.S. export control bandwidth limit, leading NVIDIA to suspend shipments to mainland China [3] - NVIDIA is exploring solutions to modify the 5090D and H20 models to comply with regulations, including reducing memory clock frequency [3] - The suspension of 5090D supply is expected to have a limited short-term impact on the domestic market, as prior procurement volumes were not substantial [3] Group 4: Supply Chain and Manufacturer Impact - Global manufacturers like ASUS, MSI, and Gigabyte benefit from the current high-price environment, while local firms like Colorful face more limited profit margins [4] - Major tech companies in China, such as Alibaba and Tencent, primarily acquire computing power through direct purchases from NVIDIA or by sourcing consumer-grade graphics cards [4] - NVIDIA intentionally limits the supply of the 5090 chip to prevent it from being widely used in data centers, thereby protecting the sales strategy and market share of its higher-margin professional AI computing cards [4]