苹果眼里没有“最大甲方”

Core Viewpoint - The article discusses Apple's strategy of decoupling from China, highlighting its reliance on Chinese suppliers while simultaneously reducing their importance in its supply chain. This shift is driven by geopolitical tensions and Apple's desire to maximize profits by moving production to countries like India and Vietnam [4][6][20]. Group 1: Apple's Market Position and Strategy - Apple generated $64.6 billion in revenue from the Chinese market last year, making it one of the largest foreign companies operating in China [4]. - Despite its significant revenue from China, Apple's share of components sourced from Chinese suppliers has decreased to 2% [5][11]. - Apple's net profit margin is 24%, while the average net profit margin for its Chinese suppliers is only 4%, indicating a significant disparity in profit distribution [11][31]. Group 2: Supply Chain Dynamics - Apple has established a "wolf-raising" strategy, where it pressures existing suppliers while simultaneously nurturing secondary suppliers to prevent any single supplier from becoming too powerful [4][18]. - The number of Apple factories in Vietnam has increased from 15 in 2018 to 35 currently, reflecting a shift in production focus [23]. - Apple plans to increase its manufacturing share in India to 25% by 2025, with local production expected to rise significantly [24][27]. Group 3: Competitive Landscape - Huawei has regained market leadership in China with a 19.4% market share, while Apple's market share has declined by 7.7% [35]. - Chinese consumers are increasingly turning to domestic brands like Xiaomi and Huawei, which may further challenge Apple's market position [42]. - Companies like Luxshare Precision and OFILM are diversifying their business models to reduce dependency on Apple, indicating a shift in the supply chain landscape [38][41]. Group 4: Geopolitical and Economic Implications - The ongoing US-China trade tensions are influencing Apple's supply chain decisions, as the company navigates a complex landscape of political and economic factors [45]. - Apple's actions reflect a broader trend of companies reassessing their global supply chains in response to geopolitical pressures [45].