旧秩序在坍塌

Core Viewpoint - The article discusses the transformation of the Chinese automotive industry, highlighting how domestic brands like Geely are redefining market standards and challenging traditional luxury brands through innovative technology and competitive pricing [2][8][19]. Group 1: Market Dynamics - The Geely Galaxy Star 8, priced between 115,800 to 155,800 RMB, is positioned in the C-segment, competing with luxury brands like Audi A6L, which has a price range of 427,900 to 656,800 RMB, showcasing a significant price disparity [2][3]. - The sales of C-segment vehicles in 2024 are expected to be dominated by eight traditional luxury brands, with a total sales volume of 486,000 units, indicating a concentrated market [2][3]. - The article notes a shift in consumer perception, where cars are increasingly viewed as a third living space rather than just a means of transportation, particularly with the rise of electric vehicles [16][18]. Group 2: Technological Advancements - Chinese brands are not merely following the lead of joint venture brands but are establishing new standards in technology, product offerings, and pricing strategies [8][19]. - The Galaxy Star 8 includes advanced features such as a seven-layer structure design for seats, heating and cooling functions, and high-end audio systems, which were previously exclusive to luxury vehicles [9][11]. - The article emphasizes that the technological advancements and features offered by Chinese brands are often superior to those of traditional luxury brands at a fraction of the price [8][11]. Group 3: Consumer Engagement - The development of the Geely Galaxy Star 8 involved extensive communication with users to ensure the vehicle met their needs, illustrating a shift towards user-driven product development [24][25]. - The article highlights the importance of understanding local consumer preferences, with Chinese brands adapting their designs and features to better suit domestic market demands [18][22]. - The concept of "co-creation" with users is emphasized, where feedback directly influences product design and features, leading to a more tailored consumer experience [24][25]. Group 4: Competitive Landscape - The emergence of large SUVs like the Lynk & Co 900, which has a price range of 289,900 to 396,900 RMB, signifies a shift in the market where previously niche segments are now being aggressively targeted by Chinese brands [13][15]. - The article notes that the rapid growth of large SUVs in China is driven by changing consumer needs and preferences, with several domestic brands now offering models exceeding 5.2 meters in length [15][16]. - The competitive landscape is evolving, with traditional luxury brands facing challenges from agile Chinese manufacturers that are quick to adapt to market trends and consumer demands [22][25].