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Core Viewpoint - The article discusses the recent "Taobao Free Order" event, highlighting its engaging and challenging nature, which evokes nostalgia and excitement for users, reminiscent of the early days of online shopping [2][42]. Group 1: Event Description - The "Taobao Free Order" event involves guessing numbers based on clues provided at specific times, with successful guesses leading to monetary rewards [5][6]. - The event is likened to a game where participants must use their intelligence and social skills to collaborate with friends to win [22][25]. Group 2: User Experience - Participants experience a mix of frustration and enjoyment, as the guessing game tests their cognitive abilities and emotional resilience [21][38]. - The event rekindles the joy of online shopping, where the thrill of uncertainty and surprise plays a significant role [42][44]. Group 3: Market Implications - The article suggests that such engaging activities can enhance user interaction and loyalty on e-commerce platforms, potentially leading to increased sales during promotional periods like 618 [44]. - The simplicity and directness of the event's mechanics are emphasized as a way to attract users back to the core enjoyment of shopping without overcomplicating the process [46].