集体退车退钱，小米越闹越大

Core Viewpoint - The article discusses the challenges faced by Xiaomi in the automotive sector, particularly regarding the SU7 Ultra model, highlighting issues of false advertising and customer dissatisfaction, which have led to a significant trust crisis for the brand [4][21][38]. Group 1: Issues with SU7 Ultra - Multiple owners of the Xiaomi SU7 Ultra have demanded refunds due to the carbon fiber hood not performing as advertised, which raises concerns about false advertising [7][8]. - The SU7 Ultra was initially celebrated for its performance, achieving a record time at the Nürburgring, but has since faced backlash for discrepancies between promotional claims and actual product functionality [11][12]. - Xiaomi acknowledged the mismatch between the advertised features and the actual product, issuing a public apology and offering compensation to affected customers [12][15][21]. Group 2: Trust Crisis and Brand Reputation - The series of incidents, including performance limitations and customer complaints, has led to a significant trust crisis for Xiaomi, which is compounded by the personal branding of its founder, Lei Jun [26][51]. - The automotive industry is experiencing a shift where companies must address consumer concerns directly, as seen in the response to the SU7 Ultra issues, indicating a need for improved communication and customer engagement [38][52]. - The article suggests that the heightened scrutiny on Xiaomi reflects broader industry challenges, where new entrants must navigate consumer expectations and safety concerns in a rapidly evolving market [57][58].