付费用户破1.2亿，月活连跌14季，腾讯音乐的“甜蜜”与“焦虑”

Core Viewpoint - The global music industry is experiencing intense competition driven by new technologies like AI composition and metaverse concerts, while Tencent Music, a "hidden champion" in China's digital music market, reported impressive financial results for Q1 2025, with revenue of 7.36 billion yuan and net profit of 2.23 billion yuan, with online music revenue approaching 80% of total revenue [1][3] Financial Performance - Tencent Music's Q1 2025 financial report shows a revenue of 7.36 billion yuan, a year-on-year increase of 8.7%, and an adjusted net profit of 2.23 billion yuan, up 22.8% year-on-year [3] - Online music service revenue reached 5.8 billion yuan, with subscription revenue at 4.22 billion yuan, reflecting year-on-year growth of 15.9% and 16.6% respectively [3] - The number of paid users grew by 8.3% year-on-year to 122.9 million, with average revenue per paid user (ARPPU) increasing from 10.6 yuan to 11.4 yuan [3] User Base Challenges - Despite financial growth, Tencent Music faces significant challenges in maintaining its user base, with monthly active users declining for 14 consecutive quarters, currently at 555 million, after a loss of 1 million users in Q1 2025 [3][5] - The rise of competitors like ByteDance's "Soda Music" and NetEase Cloud Music, which leverage community engagement and free listening models, poses a threat to Tencent Music's user retention [1][4] Competitive Landscape - The competition in the digital music market has shifted from copyright battles to ecosystem integration, with a focus on user experience and value delivery [1][7] - Tencent Music has accumulated over 260 million licensed and co-created music tracks and registered 580,000 independent musicians, enhancing its content library [7] - Competitors like NetEase Cloud Music and Soda Music are also expanding their content offerings and user engagement strategies, with significant user growth and content contributions [8] Future Growth Opportunities - Tencent Music is exploring strategic acquisitions, such as a potential purchase of Ximalaya, to strengthen its position in the in-car audio market and diversify its content offerings [11][12] - The in-car music consumption market is becoming increasingly competitive, with both Tencent Music and NetEase Cloud Music vying for market share [10][12] - The company needs to balance between extracting value from existing users and creating new growth opportunities through innovative content and technology integration [12][13]