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Core Viewpoint - Luckin Coffee is signaling a new phase of expansion with a focus on targeted franchise recruitment in over 186 cities, aiming to capture key locations in underserved markets such as schools and hospitals [4][6][7]. Group 1: Expansion Strategy - The new franchise model launched in early 2024 allows franchisees to propose locations within a defined area set by Luckin [5]. - Luckin plans to open a total of 2,342 new stores in Q1 2024, with a gradual reduction in the number of new openings in subsequent quarters [12]. - The company has already approved over 500 targeted locations, leading to the opening of more than 400 stores by April [17]. Group 2: Financial Performance - In Q1 2024, Luckin reported a revenue increase of 41.2% to 8.865 billion yuan, with a net profit of 525 million yuan, marking a return to profitability [36]. - Same-store sales growth reached 8.1%, indicating a positive trend in customer demand [33]. - The gross profit margin for self-operated stores improved significantly, rising to 17.1%, an increase of over 10 percentage points year-on-year [34]. Group 3: Competitive Landscape - Luckin faces intense competition not only from Starbucks and Kudi but also from emerging tea brands like Mixue and Bawang Tea, which have recently completed financing rounds [43][44]. - The company is diversifying its product offerings by entering the tea market, launching new products like light milk tea to attract a broader customer base [46][55]. - Despite the challenges, Luckin's market share is expected to grow as it maintains competitive pricing strategies amid rising coffee bean costs [38]. Group 4: Management Changes - The recent management transition, with Li Hui stepping into a more visible role, is seen as a signal for accelerating business and capital strategies [19][24]. - Li Hui's experience in investment banking and private equity is expected to bolster Luckin's growth trajectory and governance stability [22][23].