不生娃的年轻人正在偷偷养娃

Core Viewpoint - The article discusses the rise of the "doll culture" among younger generations, particularly the post-00s and post-10s, who engage in a unique subculture centered around collecting and customizing dolls, creating a complete industry chain from design to resale [3][4]. Group 1: Industry Overview - The "doll culture" has evolved into a vibrant consumer sector, with various participants including IP creators, custom factories, and individual collectors, all seeking profit opportunities [17]. - The market for dolls, particularly cotton dolls and BJD dolls, has seen significant growth, with the market size for the Chinese trendy toy market expected to reach 110.1 billion yuan by 2026, with the "doll culture" contributing over 30% [22]. Group 2: Consumer Behavior - Young consumers, particularly those born in the 00s, view dolls as companions and emotional support, often relating the experience to raising a child or pet [15][16]. - The purchasing process for dolls is competitive, with limited editions often requiring quick buying skills due to "hunger marketing" strategies employed by manufacturers [14][19]. Group 3: Market Dynamics - The profitability of doll factories has been affected by increased competition, leading to a shift from mass production to more personalized, high-priced custom dolls [19][20]. - The article highlights the challenges faced by individual sellers (referred to as "doll moms"), including issues of trust and the risk of financial loss due to unfulfilled orders [21][22]. Group 4: Professional Opportunities - The rise of the "doll culture" has led to the emergence of niche professions such as custom doll makers and makeup artists, with some individuals earning substantial incomes [17][18]. - The article notes that the profitability of these roles has become more challenging as the market becomes saturated, requiring innovation and cost management to remain competitive [20][22].