Qualcomm(US:QCOM) Counterpoint Research·2025-05-15 09:50Core Viewpoint - The global high-end smartphone SoC market is projected to grow by 34% year-on-year in 2024, driven by strong consumer preference for high-end models and improvements in average selling prices (ASP) [1][4]. Market Trends and Uncertainties - The high-end smartphone SoC revenue growth is attributed to increased demand for high-end models and advancements in AI performance platforms [4]. - Qualcomm maintains market dominance with a 6% annual growth rate, despite losing some market share to Exynos chips in the Samsung Galaxy S24 series, with a recovery expected in 2025 due to the Galaxy S25 series [4]. - Samsung's Exynos chips have quadrupled revenue in the Galaxy S/A series, but a potential decline is anticipated in 2025, indicating instability in the Exynos technology route [4]. - HiSilicon has made a strong comeback in the Chinese high-end market, capturing a 12% revenue share in 2024, supported by deep integration with the HarmonyOS and a loyal user base [4]. - Media Tek's high-end smartphone SoC revenue nearly doubled, benefiting from the market performance of the Dimensity 9300 series and the launch of the Dimensity 9400 [4]. Analyst Insights - The high-end smartphone SoC segment contributed 52% of total Android smartphone SoC revenue in 2024, with intensified competition due to HiSilicon's return and Media Tek's accelerated expansion [6]. - Qualcomm's continued dominance is supported by collaborations with Samsung and Chinese smartphone manufacturers, while Media Tek's growth is primarily focused on the Chinese market, leveraging partnerships with brands like vivo and OPPO [6][7]. - Samsung's high-end product revenue saw a fourfold increase in 2024, largely due to the Galaxy S24 series, but may face a decline in 2025 due to the Galaxy S25 series not using in-house chips [7][9]. - HiSilicon's market performance is bolstered by the Pura 70 and Mate 70 series, with expectations to maintain the third position in the Android high-end market revenue share in 2025 [7][9].