用意念操控iPhone？苹果探索新前沿领域

Core Viewpoint - Apple is focusing on innovative technologies such as brain-computer interfaces to assist disabled individuals, but faces challenges in achieving significant sales growth for its core product, the iPhone, which has seen stagnant revenue over the past three years [1][4]. Group 1: Innovation and Technology - Apple announced plans to develop brain-computer interface technology to allow users with conditions like ALS to control devices using brain signals, marking a significant innovation milestone [1][3]. - The company is collaborating with Synchron to establish standards for this technology, which aims to create a new mode of interaction recognized alongside touch, voice, and keyboard inputs [3]. - Despite the innovative potential, the current number of patients who can use brain implants is limited, and the timeline for broader application remains unclear [3]. Group 2: iPhone Sales and Market Performance - The iPhone's revenue has stagnated, contributing to a 15% decline in Apple's stock price this year due to growth concerns and trade war impacts [1][4]. - Tim Cook emphasized the positive sales performance of the iPhone 16 series in markets with integrated "Apple Intelligence" features, although the company still relies on partners like OpenAI for advanced AI functionalities [2]. - Efforts to boost iPhone sales through AI features have been largely ineffective, with delays in the rollout of attractive software functionalities [1][2]. Group 3: Other Product Developments - Apple's Vision Pro augmented reality headset, launched last year, was expected to drive growth but failed to attract consumers due to its high price of $3,500 and unappealing design [2]. - The company has also faced setbacks in its ambitious self-driving car project, which was terminated after a decade of development and significant investment [2].