压力山大的年轻人，在一碗辣条拌面上获得情绪解放

Core Viewpoint - The collaboration between domestic brands Bai Xiang and Wei Long to launch spicy noodle snacks has captured the attention of young consumers, reflecting a shift in consumption patterns towards emotional and symbolic values rather than just functional benefits [1][3][18]. Group 1: Consumer Trends - The transition from a production-oriented society to a consumption-oriented one has led to a focus on the symbolic value of products, with nearly 30% of young consumers willing to spend for emotional healing [2][3]. - The rise of "spicy" as a cultural consumption symbol among young people is evident, with 61.4% of consumers aged 18-30 being the main force in hot pot consumption [6][11]. - The emotional experience of consuming spicy food is linked to the release of neurotransmitters that provide a sense of pleasure, making it a form of emotional therapy for stressed young individuals [11][12]. Group 2: Product Insights - The spicy noodle snack combines elements of spicy noodles, sauces, and snacks, offering a unique taste experience that appeals to young consumers' desire for both flavor and emotional release [17][18]. - The product's versatility allows it to fit into various eating occasions, from meals to snacks, making it a convenient choice for young consumers [17][18]. - Bai Xiang and Wei Long's collaboration is not just a product mix but a deep understanding of young consumers' emotional and social needs [18][30]. Group 3: Brand Strategy - Bai Xiang has successfully maintained its relevance by continuously adapting to the preferences of young consumers, as seen in its innovative product launches and marketing strategies [22][30]. - The brand has engaged in interactive marketing, such as social media campaigns and collaborations with popular culture, to resonate with the younger demographic [24][27]. - Bai Xiang's sub-brand, Da La Jiao, focuses on spicy products and has been pivotal in attracting young consumers through innovative offerings and effective communication strategies [24][30].