CHANGAN AUTOMOBILE-B(SZ:000625) 36氪·2025-05-18 23:52Core Viewpoint - Changan Automobile has officially launched its first overseas new energy vehicle factory in Rayong, Thailand, marking a significant step in its global expansion strategy, with plans to increase production capacity to 200,000 units per year in the future [1][2]. Group 1: Factory and Production Capacity - The Rayong factory has an initial production capacity of 100,000 units per year, with a total investment of approximately 10 billion Thai Baht (around 2.16 billion RMB), and plans to expand to 200,000 units per year [1]. - The factory will produce vehicles for Changan, Deep Blue, and Avita brands, with 12 new energy models set to be launched in the Southeast Asian market over the next three years [1]. Group 2: Global Market Strategy - Changan aims to transition from merely exporting products to establishing a comprehensive industrial presence abroad, targeting a global market that includes Southeast Asia, Central and South America, the Middle East, and Europe [2]. - The company has previously established a sales network in the Middle East and Africa, achieving cumulative sales of over 400,000 units in that region [2]. Group 3: Local Operations and Market Adaptation - The Rayong factory is positioned as a key outpost for Southeast Asia and Australia, producing both right-hand and left-hand drive vehicles to cater to local market needs [4]. - Changan has already launched seven new models in the Thai market, with significant demand evidenced by 6,589 orders received at the 2025 Bangkok Auto Show [4]. Group 4: Future Goals - Changan's target is to achieve global sales of over 5 million vehicles by 2030, with an overseas sales goal of 1.5 million vehicles, and plans to increase its overseas workforce from thousands to tens of thousands [5].