XIAOMI(HK:01810) 是说芯语·2025-05-19 05:25Core Viewpoint - Xiaomi is set to launch its flagship SoC chip, the Xuanjie O1, along with new products, marking a significant step in its chip development journey and aiming to establish itself in the high-end technology sector [2][3][4]. Group 1: Chip Development Journey - Xiaomi's first self-developed SoC, the "Pangpai S1," faced challenges leading to a shift towards smaller chips before returning to large chip development in 2021 [2][3]. - The company has committed to a long-term investment plan of at least 50 billion RMB over ten years to support its chip development efforts [3]. - As of April 2023, Xiaomi has invested over 13.5 billion RMB in the Xuanjie project, with a research team exceeding 2,500 members and an expected investment of over 6 billion RMB this year [3]. Group 2: Strategic Goals and Challenges - Xiaomi aims to produce high-end flagship SoCs to master advanced chip technology and support its high-end strategy [3][4]. - The launch of the Xuanjie O1, utilizing second-generation 3nm process technology, is seen as a new starting point for Xiaomi's self-developed chips [4]. - Despite the progress, Xiaomi acknowledges that it is still at the beginning of its journey in chip development, facing significant competition and challenges in the industry [4].