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海豚智驾版:既生海豚何生星愿,最后受伤的还是ID3
BYDBYD(SZ:002594) 车fans·2025-05-15 00:31

Core Viewpoint - The article discusses the sales performance and customer demographics of the BYD Dolphin, particularly the Intelligent Driving version, highlighting its market position and customer preferences [1][3][9]. Sales Performance - The store experiences an average daily foot traffic of 20 customers, with 2 out of 10 specifically interested in the Dolphin model [3]. - Last month, the store sold 162 vehicles, with only 2 units of the Dolphin Intelligent Driving version sold, indicating a focus on clearing older models [3][4]. - The most popular configuration of the Dolphin is the Fashion version, priced at ¥109,800, with the most sought-after color being Atlantis Gray [4][12]. Customer Demographics - 70% of customers interested in the Dolphin are female, with diverse professions, primarily using the vehicle for urban commuting and child transportation [5]. - A notable customer was a police chief who appreciated the straightforward pricing and service, indicating a preference for transparency in sales [6]. Competitive Landscape - The Dolphin is often compared to competitors like the Volkswagen ID.3 and the BYD Seagull, with many customers expressing a preference for the Intelligent Driving features [9][11]. - The competitive pricing of the BYD Seagull has made the Dolphin's market positioning more challenging, as customers find better value in the Seagull [11]. Configuration and Financing - The most popular configuration is the Fashion version of the Intelligent Driving Dolphin, with no current discounts available [12]. - Financing options include low down payments and interest-free installments, making the vehicle more accessible to buyers [14]. Customer Feedback - Customers have not reported significant complaints about the Intelligent Driving version, as it includes improvements based on previous feedback, such as enhanced interior features [17]. - Maintenance costs are relatively low, with the first service costing around ¥200 [19]. Additional Incentives - The manufacturer has introduced a trade-in subsidy, offering ¥5,000 for trading in the same model and ¥4,000 for other models [20].