Core Insights - Digital empowerment has become the core driving force for the high-quality development of physical commerce, reshaping growth models in the data-driven era [1][2][3] - The study focuses on the practical application of digital empowerment in physical commerce and the key role of the Wanda Smart Commercial Platform in industry transformation [1][2] Research Significance - The integration of digital technology is crucial for physical commerce to adapt to consumer upgrades and intensified market competition, necessitating a transformation in operational models [1][2] Research Content - The report analyzes the current status, challenges, and development paths of digital empowerment in physical commerce, showcasing how digital technology facilitates transformation and upgrade [2] Industry Outlook - The industry is predicted to undergo a digital upgrade as an inevitable choice, leading to a comprehensive digital transformation that reconstructs growth paradigms [3] Development History of Physical Commerce - The rise of e-commerce has posed significant challenges to physical commerce, prompting exploration of online-offline integration [4][6] - Commercial complexes have become key drivers for revitalizing the physical economy through digital transformation and enhanced customer interaction [4][6] Macro Background - Consumption - From 2017 to 2024, China's per capita disposable income is projected to grow from 26,000 to 41,000 yuan, while per capita consumption expenditure is expected to rise from 18,000 to 28,000 yuan, providing a solid economic foundation for physical commerce [7][8] Macro Background - Rent - Commercial street and shopping center rents have seen slight increases, with rental demand expected to continue recovering [11] Macro Background - Enterprises - The number of operational shopping centers among leading enterprises continues to grow, with Wanda Plaza leading at over 510 projects [14][17] Brand Development in Physical Commerce - The restaurant sector is focusing on diversification and experiential consumption, with significant potential in lower-tier cities [18] - Boutique retail emphasizes precise matching of "people-goods-scene" to penetrate the market effectively [22] Digital Transformation Pain Points - Brands face challenges in site selection, marketing, operations, and expansion, necessitating a digital transformation to enhance competitiveness [31] Digital Transformation Solutions - The digital transformation of physical commerce brands involves "data assetization," "operational digitization," and "service ecosystemization," enhancing core competitiveness [35] Digital Empowerment Pathways - The expansion path for brands includes site selection, store opening, and operational expansion, with digital capabilities enhancing efficiency and collaboration [38] Wanda Smart Commercial Platform - The platform integrates resources, data, and services to create a sustainable commercial ecosystem, enhancing brand growth and operational efficiency [54][57] Case Studies of Wanda Smart Commercial Platform - Successful collaborations with brands like Tea Baidao and Hu Shang Ayi demonstrate the platform's ability to enhance operational efficiency and market coverage through digital solutions [57][60]
中国数字化赋能实体商业实践白皮书