叮咚买菜连续十季盈利，接下来：用“4G战略”打零售“价值战”

Core Viewpoint - The article discusses the competitive landscape of the instant retail sector, highlighting how Dingdong Maicai has carved out a second battleground amidst fierce competition focused on speed, cost, and quality [1]. Group 1: Company Performance - In Q1, Dingdong Maicai achieved a GMV of 5.96 billion yuan, representing a year-on-year growth of 7.9%, while revenue increased by 9.1% to 5.48 billion yuan, marking five consecutive quarters of revenue growth [6]. - The platform's total order volume surged by 12.1% year-on-year, indicating increased user activity and purchase frequency, with daily active users exceeding 2 million, a 4.5% increase [7]. - The company opened 14 new front warehouses in the Jiangsu-Zhejiang-Shanghai region to optimize its fulfillment system and enhance operational efficiency [9]. Group 2: Strategic Focus - Dingdong Maicai aims to attract and retain users who prioritize product quality and service, targeting a demographic that values lifestyle quality [4]. - The company is undergoing internal reforms to enhance product quality and differentiation, restructuring its product development department into 10 independent business units led by core executives [10]. - The company has implemented a "from farm to table" closed-loop management strategy, ensuring strict quality standards and direct partnerships with agricultural producers [11]. Group 3: Product Innovation - Dingdong Maicai has successfully created popular products, such as the "Hehua Tian Australian Grain-fed Wagyu Beef Steak," which achieved sales of approximately 3.4 million yuan [14]. - The app underwent a significant redesign in May 2025, introducing a "Quality Love" section with seven new categories to meet diverse consumer needs [17]. Group 4: Supply Chain and Market Position - The company adopts a "narrow and deep" supply chain strategy, deeply engaging in every aspect of the food supply chain, from sourcing to logistics and distribution [19]. - This approach fosters strong brand recognition and consumer trust, positioning Dingdong Maicai favorably in a competitive market [19]. - Management anticipates continued year-on-year growth in Q2 2025, with expectations for significant increases in both scale and profit margins by year-end [19].