Roborock(SH:688169) 电动车公社·2025-05-28 15:58Core Viewpoint - The article discusses the current status and future prospects of Jishi Automobile, highlighting its founder Chang Jing's journey and the challenges the company faces in the competitive automotive market, particularly in the context of its recent performance and strategic direction [1][3][41]. Group 1: Company Background and Founder - Chang Jing, the founder of Jishi Automobile, has a successful background in technology and entrepreneurship, having previously led Stone Technology to success before venturing into the automotive industry [10][12]. - Jishi Automobile was established in 2021, and its first model, the Jishi 01, was launched in 2023, targeting the luxury SUV market with a starting price of 299,900 yuan [23][25]. - Chang's passion for cars is evident, as he has expressed a long-standing interest in various vehicle models, which influenced the design of Jishi 01 [25][27]. Group 2: Market Performance and Sales - Jishi 01 achieved a delivery of 3,000 units in the first quarter of 2023, with a monthly sales figure stabilizing above 1,000 units [30][33]. - Despite these figures, the company faces challenges in the highly competitive automotive sector, where achieving annual sales of over 300,000 units is often necessary for profitability [33][34]. - The domestic market performance has been underwhelming, with only 908 units registered in the first four months of 2023, indicating a struggle to compete with established brands [34]. Group 3: Strategic Direction and Future Prospects - Jishi Automobile is focusing on expanding its market presence in the Middle East, where it has seen significant success, including over 200 orders in Saudi Arabia shortly after launch [38][40]. - The company plans to enhance its after-sales service in the Middle East and explore markets in the Americas and Africa, aiming for a sales target of 20,000 units by 2025 [45]. - Future strategies include technological advancements in lightweight materials and the introduction of a new model each year to strengthen its brand identity in the outdoor and all-terrain vehicle segment [47][48].