兴业银行为何要“千万存款换实习”？

Core Viewpoint - The recent controversy surrounding Industrial Bank highlights the challenges faced in the private banking sector, particularly in the context of resource allocation and competition among high-net-worth clients [1][6]. Group 1: Private Banking Business Performance - As of the end of 2024, Industrial Bank's private banking client base reached 77,000, marking an 11.36% year-on-year increase, with the asset scale exceeding 1 trillion [2][4]. - The bank's credit card loan balance decreased by 7.46% year-on-year, with consumption amounts dropping by 16.36%, indicating a decline in retail banking performance [3]. - The private banking sector is experiencing a shift from "incremental competition" to "deep cultivation of existing clients," reflecting the need for banks to focus on retaining and activating their private banking clients [6][10]. Group 2: Market Trends and Challenges - The number of wealthy households in China is declining, with families holding assets of 6 million, 10 million, and 30 million USD decreasing by 0.3%, 0.8%, and 2.3% respectively [6]. - Despite the decline in wealthy households, the private banking sector continues to grow, with the total private banking assets under management (AUM) in China exceeding 24 trillion by the end of 2023 [6]. - Industrial Bank's private banking performance is not as strong as its competitors, with its AUM ranking lower among the top 12 banks [7][9]. Group 3: Strategic Initiatives - Industrial Bank has introduced a service model called "X+1+1+N," aimed at enhancing client relationships and integrating public and private banking services [10]. - The bank's focus on deepening client relationships and understanding their needs will be crucial for the future success of its private banking business [10].