设计一台世界级标杆的中国车

Core Viewpoint - The article discusses the design philosophy and strategic positioning of Geely's flagship SUV, the Galaxy M9, emphasizing the integration of global design principles with Chinese cultural values to create a competitive product in a saturated market [4][28]. Group 1: Product Launch and Market Context - The Galaxy M9 was globally unveiled in Milan, Italy, on May 22, 2023, and is positioned as a flagship SUV under the Geely Galaxy brand, which has rapidly achieved over one million sales in the new energy vehicle segment [4][6]. - The market for six-seat SUVs in China has become highly competitive, with at least 10 new models launched in 2023 alone, creating a "red ocean" scenario for manufacturers [4][6]. Group 2: Design Philosophy and Strategy - Geely aims for the Galaxy M9 to be a "world-class benchmark," which presents a significant challenge in a crowded market [6][28]. - The design team, led by Chen Zheng, focuses on creating a vehicle that appeals to a broad consumer base by balancing aesthetic appeal, market recognition, and technical innovation [7][10]. Group 3: Global Design Integration - The design process involved collaboration between Geely's Shanghai and Milan teams, leveraging the strengths of both Chinese and European designers to achieve a harmonious blend of aesthetics [15][17]. - The establishment of multiple design centers globally, including in Milan, supports a cross-cultural design ecosystem that enhances Geely's design capabilities [14][18]. Group 4: Aesthetic Principles - The design philosophy centers on the concept of "big is beautiful," reflecting cultural values that associate size with power and prestige, which is evident in the Galaxy M9's dimensions: 5205mm in length, 1999mm in width, and 1800mm in height [21][23]. - The vehicle's design incorporates a unique window-to-body ratio of 1:1.2, enhancing the perception of spaciousness and light within the cabin [23][25]. Group 5: User-Centric Design Features - The Galaxy M9 features a three-row seating layout inspired by traditional Chinese architecture, emphasizing comfort and social interaction among passengers [25][26]. - The design includes a focus on the third-row seating experience, addressing the needs of families and enhancing the overall user experience [25][26]. Group 6: Strategic Importance of Design - Chen Zheng emphasizes that design is a strategic lever for the company, aligning with the broader goal of transitioning from "Made in China" to "Designed by China" in the automotive industry [17][29]. - The successful design of the Galaxy M9 is expected to bolster Geely's brand positioning and competitiveness in the global market [28][29].