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Core Viewpoint - The article discusses the competitive landscape of e-commerce platforms during the 618 shopping festival, highlighting the aggressive pricing and promotional strategies employed by Meituan Flash Purchase to attract consumers and challenge traditional e-commerce players [2][3][11]. Group 1: Competitive Strategies - Meituan Flash Purchase is leveraging significant discounts, such as offering the iPhone 16 at 4,299 after subsidies, which is lower than many self-operated e-commerce platforms [3][6]. - The platform is distributing substantial coupon packages, including 618 yuan for all users and up to 818 yuan for premium members, enhancing its appeal during the shopping festival [9][11]. - The article emphasizes the importance of price comparison, encouraging consumers to utilize Meituan Flash Purchase to find better deals and avoid being manipulated by traditional e-commerce platforms [17]. Group 2: Speed and Convenience - Meituan Flash Purchase promises rapid delivery, with a typical delivery time of around 30 minutes, which is positioned as a significant advantage over traditional e-commerce that relies on longer shipping times [11][12]. - The convenience of quick delivery is highlighted as a key factor in consumer satisfaction, allowing users to receive essential items promptly without the hassle of waiting for standard shipping [11][12]. Group 3: Trust and Reliability - The article points out that trust is a critical issue in e-commerce, particularly for high-value items, where consumers often worry about product quality and after-sales service [15]. - Meituan Flash Purchase aims to alleviate these concerns by partnering with reliable local merchants, ensuring that consumers can trust the quality of products and services offered [15]. - The proximity of physical stores enhances consumer confidence, as they can easily access the merchants if issues arise, thus reducing the perceived risk associated with online shopping [15].