下周的WWDC，苹果AI依旧不会有“惊喜”

Core Viewpoint - The upcoming Apple Worldwide Developers Conference (WWDC) may not showcase Apple's commitment to AI, potentially highlighting its shortcomings in the field [2][6]. Group 1: Limited AI Openings - The most significant AI announcement at WWDC will be the opening of Apple's foundational models to third-party developers, allowing them to utilize the company's device-side technology for lightweight tasks [2][6]. - Apple's large language model has approximately 3 billion parameters, which is significantly lower than competitors like OpenAI and even Apple's own cloud-based models [2][6]. - Internally, Apple has various models with parameters ranging from 3 billion to 150 billion, with the 150 billion parameter model being cloud-dependent and more powerful for nuanced reasoning [2][4]. Group 2: Apple's AI Dilemma - Since the initial exposure to Apple Intelligence last August, the product has been perceived as more of a branding effort rather than a breakthrough innovation [6][7]. - Features like Writing Tools and Genmoji have been useful but do not match the innovation level of competitors [7]. - There are concerns that the upcoming announcements may further expose Apple's deficiencies in AI compared to rivals [7]. Group 3: Brand Strategy Over Technological Breakthroughs - This year's WWDC appears to focus more on brand rebranding rather than technological advancements, with plans to rename operating systems based on years [8][9]. - Existing features in applications like Safari and Photos are being rebranded as "AI-driven" without substantial new technology [10]. Group 4: Future Plans Require Patience - Apple aims to have a more compelling narrative in the coming years, with projects in progress including a revamped LLM Siri, redesigned Shortcuts app, an AI doctor service called "Mulberry," and a ChatGPT competitor referred to as "Knowledge" [12][13].