Muyuan Foods (SZ:002714) 新消费智库·2025-06-04 12:42New Consumption - Wei Chuan Juice announced Meng Ziyi as its spokesperson, promoting its 100% fruit and vegetable juice as a source of "spiritual vitamins" [1][3] - The North Face appointed Li Yunrui as its brand ambassador, focusing on a "pioneering exploration" theme to innovate its classic styles [1][3] - Wudao launched a drinkable Greek yogurt, designed for convenient consumption in various scenarios, utilizing advanced production techniques [1][5] - Chen Xianggui opened its first overseas store in Berlin, Germany, and initiated a global partner program, having nearly 300 stores in China since its establishment in 2020 [1][6] - McDonald's announced the closure of all five stores of its beverage sub-brand CosMc's, which was launched in 2023 to explore the growing beverage market [1][6] Investment and Financing - Tern Travel completed a $13 million Series A financing round led by Viewpoint Ventures and Haystack VC, offering various travel advisory features [1][8] - Nestlé acquired a minority stake in Indian pet food company Drools, with the deal valuing the company at over $1 billion [1][10] - Muyuan Foods submitted an application for an overseas listing on the Hong Kong Stock Exchange [1][10] - SHEIN is planning to list on the Hong Kong Stock Exchange in the coming weeks [1][10] - Cranswick acquired sausage manufacturer Blakemans for £32 million, aiming to enhance its production capacity in the food service market [1][12] Brand Expansion - UR opened its first store in Hong Kong, marking its entry into the market and showcasing its brand philosophy [1][13] - Hermès launched its first luxury headphones, entering the high-end personal technology market [1][13] - QP Corporation opened its second factory in the U.S., located in Tennessee, to expand its production capacity for mayonnaise and dressings [1][13] - Airbnb announced a three-year global partnership with the Tour de France to enhance the viewing experience for audiences [1][13] - Douyin (TikTok) formed a strategic partnership with Squirrel AI to enhance its educational offerings [1][14]