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长城汽车丨5月:魏牌销量亮眼 出口稳步向上【民生汽车 崔琰团队】

Core Viewpoint - The company reported a stable performance in May 2025, with notable sales growth in specific brands, particularly WEY and Haval, while also making strides in overseas markets and launching new models to stimulate demand [2][3][4]. Group 1: Sales Performance - In May 2025, the company achieved wholesale sales of 102,000 vehicles, representing a year-on-year increase of 11.8% and a month-on-month increase of 2.2%. Cumulative sales from January to May reached 459,000 vehicles, down 0.5% year-on-year [2]. - Haval brand sold 58,000 vehicles in May, up 22.6% year-on-year and 1.7% month-on-month, with cumulative sales of 259,000 vehicles from January to May, an increase of 2.8% year-on-year [2]. - WEY brand saw a significant increase in sales, with 6,000 vehicles sold in May, up 115.3% year-on-year and 28.1% month-on-month, and cumulative sales of 24,000 vehicles from January to May, up 43.5% year-on-year [2]. Group 2: New Product Launches - The launch of the Haval Dragon fuel version on May 27, 2025, priced between 156,900 to 167,900 yuan, is expected to enhance sales due to its advanced powertrain and intelligent four-wheel drive system [3]. - The introduction of new models and promotional activities is anticipated to create a synergistic effect, boosting consumer interest and sales in the fuel SUV segment [3]. Group 3: International Expansion - The company reported overseas wholesale sales of 35,000 vehicles in May, a year-on-year increase of 0.2% and a month-on-month increase of 7.4%. Cumulative overseas sales from January to May totaled 158,000 vehicles, down 3.6% year-on-year [4]. - The establishment of a factory in Brazil, set to begin production in mid-2025 with an initial capacity of 50,000 vehicles, aims to strengthen local supply chains and enhance market penetration in Latin America [4].