Bank Of Jiangsu(SH:600919) 36氪·2025-06-05 21:56Core Viewpoint - The 2025 Jiangsu Province Urban Football League, dubbed "Su Super," has gained significant attention and discussion online, with local enterprises actively sponsoring the event to enhance brand visibility and community engagement [3][4][8]. Sponsorship Landscape - The league features five levels of sponsorship, including a total title sponsor, official strategic partners, and official suppliers, with notable participation from local companies such as Jiangsu Bank and Jinshiyuan Liquor [7][10]. - Local enterprises dominate the sponsorship landscape, indicating a strong regional commitment to supporting community sports initiatives [8][12]. Audience Engagement - Over 180,000 fans have attended matches across various host cities, showcasing the league's ability to attract local support and engagement [5]. Financial Institutions' Involvement - Jiangsu Bank, as the title sponsor, reported a revenue of approximately 80.81 billion yuan in 2024, reflecting an 8.78% year-on-year growth, and views sponsorship as a means to enhance its cultural and financial integration [10][11]. - The sponsorship by financial institutions like Jiangsu Bank and Zijin Insurance is driven by the need for brand exposure and community connection, leveraging the league's social influence [12][10]. Future Development - The Jiangsu Province Football Association emphasizes the need for a market-oriented approach to ensure the league's sustainability, focusing on broadcasting rights, sponsorship returns, and merchandise planning [14]. - Experts suggest that the league should enhance its social impact before pursuing commercialization, ensuring high participation and coverage while gradually increasing its commercial value [14][15].