Core Insights - In 2024, China's outbound direct investment increased by 10.1%, reaching $162.78 billion, driven by the growing demand for cross-border capital management and global asset allocation among the wealthy class [1] - A recent report by Standard Chartered Bank highlights that nearly 90% of respondents have held international bank accounts for at least three years, with over 80% of those without accounts planning to open one within the next year [1][3] - The report identifies three major pain points for wealthy individuals and entrepreneurs in accessing international banking services: language and communication barriers, quality of offline customer service, and the separation of commercial and personal banking services [1][4] Group 1: Demand for International Banking Services - The demand for international banking services among China's wealthy class is robust and continuously evolving, with a significant portion of respondents seeking more diversified wealth management solutions [4][8] - Approximately 24% of respondents expressed a desire for banks to offer a wider variety of investment options [4] - The survey indicates that 35% of mainland entrepreneurs are already operating in international markets, and 49% plan to expand internationally within the next 6-12 months [8] Group 2: Pain Points in International Banking - Language and communication issues are a significant barrier, affecting 25% of respondents, with the problem being more pronounced in the Greater Bay Area, where 30% reported difficulties [4][5] - Over 50% of respondents from mainland China and the Greater Bay Area rely on relationship managers for information when considering international banking services, highlighting the importance of quality offline customer service [5][6] - A notable 95% of entrepreneur respondents consider tax and legal advisory services as core needs, yet only 43% are very satisfied with the current offerings [9] Group 3: Solutions and Innovations - Standard Chartered Bank has implemented solutions to address these pain points, including a dedicated team of international banking relationship managers fluent in Cantonese and Mandarin, familiar with Chinese culture [5][7] - The bank has launched the "Enterprise Outbound Butler" service in the Greater Bay Area, providing tailored support for business owners venturing abroad [2][9] - The integration of corporate and personal financial services is being emphasized to meet the overlapping needs of entrepreneurs, with a focus on comprehensive financial management [9][10]
出海热潮刺激国际银行服务需求“井喷”，渣打“对症下药”帮用户解决三大痛点