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Core Viewpoint - The article highlights the significant growth and popularity of the LABUBU IP from Pop Mart, driven by effective marketing strategies and collaborations with platforms like AliExpress, leading to increased sales and brand visibility in international markets [2][5][6]. Group 1: Marketing and Sales Performance - AliExpress has reported that "LABUBU" has become the top search term on its platform, indicating strong consumer interest [4]. - Pop Mart has seen a 300% year-on-year growth in its toy category GMV on AliExpress, with LABUBU leading the sales [5]. - The company’s revenue for Q1 2025 is projected to grow by 165% to 170%, with the THE MONSTERS series revenue increasing by 726.6% year-on-year [6]. Group 2: International Expansion and Strategy - Pop Mart's overseas business revenue has surged by 475% to 480%, with the Americas experiencing a staggering 895% to 900% growth [6]. - The company has initiated a major organizational restructuring to enhance its global operations, reflecting its commitment to international growth [6]. - Since its entry into AliExpress in September 2019, Pop Mart has leveraged the platform to overcome early challenges in cross-border e-commerce [7]. Group 3: Product Popularity and Cultural Impact - LABUBU, created by Hong Kong artist Long Jia Sheng, has gained immense popularity, especially among fans of celebrities like Lisa and Rihanna, leading to sold-out products globally [5]. - The use of plush materials and the rise of "pain culture" have expanded the product's appeal, making LABUBU a trendy accessory [5]. - The brand's official entry into international markets has resulted in significant consumer demand, with limited editions and celebrity collaborations commanding high premiums in the secondary market [5]. Group 4: Future Initiatives - AliExpress plans to collaborate with Pop Mart for a live-streaming event during the 2025 "Overseas 618" sales period, further promoting LABUBU [2]. - The platform has launched a "BigSave" initiative to support 1,000 new brands in achieving significant sales milestones by 2025 [10].