长安“单飞”，不再等风

Core Viewpoint - The article discusses the recent developments in the automotive industry, particularly focusing on the failed merger between Changan and Dongfeng, and highlights Changan's transformation into a central enterprise, marking a new phase in its growth strategy [1][3][4]. Group 1: Merger and Restructuring - Changan and Dongfeng announced a merger on February 9, but the merger was terminated 116 days later, with both companies continuing to operate independently [1]. - The restructuring of Changan involves the separation of its automotive business into an independent central enterprise, with the State-owned Assets Supervision and Administration Commission (SASAC) overseeing it [3][4]. - The merger aimed to achieve a combined annual sales target exceeding 5.1 million vehicles, surpassing BYD to become the largest automotive group in China [11]. Group 2: Industry Trends and Challenges - The automotive industry is witnessing a wave of consolidation, with many smaller brands facing closure or restructuring, as predicted by Changan's chairman three years ago [6][8]. - Major traditional manufacturers are also consolidating their operations to reduce internal competition and focus on strategic goals [8]. - The challenges of merging two large entities like Changan and Dongfeng include differences in corporate culture, operational strategies, and potential impacts on employees [13]. Group 3: Changan's Strategic Positioning - Changan is positioned to become the 99th central enterprise in China and the third automotive central enterprise, indicating a significant shift in its operational framework [4]. - The company has developed three electric vehicle brands—Changan Qiyuan, Deep Blue, and Avita—targeting different market segments and aiming for substantial sales growth [18][19]. - Changan's sales reached 2.684 million units in 2024, with a 5.1% year-on-year increase, and it aims to achieve a total sales target of 3 million units by 2025 [22]. Group 4: Financial Performance and Future Goals - Changan's financial report for 2024 shows a total revenue of 276.72 billion yuan, with a significant increase in revenue from its new energy business, which accounted for 46.5% of total revenue [27]. - The company plans to invest heavily in research and development, with an expected R&D expenditure of 15.158 billion yuan in 2024, maintaining a growth rate of over 10% [27]. - Changan aims to achieve profitability for its Deep Blue brand by reaching a monthly sales target of 30,000 units, while Avita is expected to reach breakeven by 2026 [27].