Muyuan Foods (SZ:002714) 新消费智库·2025-06-09 09:35Core Viewpoint - The article highlights various new consumer products and collaborations, showcasing trends in the food and beverage, fashion, and technology sectors, indicating a dynamic shift in consumer preferences and market strategies [2][3][4]. Food and Beverage Sector - New Hope Dairy launched a new product called "Active Light Food Bottle," which contains 25g of dietary fiber, meeting the daily minimum requirement for fiber intake [3]. - Ussu Beer introduced a new product "Electric Charge," entering the functional beverage market with a unique Nordic design [7]. - "Zero Egg Tofu" officially launched in Sam's Club, packaged in a family-sized 800g format with a shelf life of up to 45 days under specific storage conditions [6]. Fashion and Retail Sector - BAPE® collaborated with the Van Gogh Museum to create a capsule collection inspired by the artist's life, featuring six items [3]. - Li Ning partnered with Xuperman to launch a new sneaker line that incorporates elements of table tennis culture [6]. - Revolve Group acquired the intellectual property of luxury brand Dion Lee, which had previously planned to shut down, indicating a potential revival under new management [8]. Investment and Financing - The singing show "Chorus Show" secured 20 million yuan in Series A funding to expand its market presence in the smart entertainment sector [10]. - Levi Strauss & Co. announced the sale of its brand Dockers for $311 million to ABG, focusing on its flagship Levi's brand and rapidly growing activewear line [10]. - Muyuan Foods submitted an application for an IPO on the Hong Kong Stock Exchange, with major underwriters including Morgan Stanley and Goldman Sachs [10]. Technology and Services - Gaode Map launched a ride-hailing service in South Korea, allowing Chinese tourists to call local taxis without changing their SIM cards [12]. - Airbnb expanded its services to include fitness and wellness offerings, marking a strategic shift beyond traditional lodging [12]. - Unilever plans to invest £80 million in a new fragrance research facility in the UK, part of a broader £300 million R&D investment over the next two years [12].