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iPhone能否实现“美国制造”?
AppleApple(US:AAPL) 财富FORTUNE·2025-06-10 12:55

Core Viewpoint - Purism's CEO Todd Weaver argues that it is feasible for companies to manufacture smartphones in the U.S. with costs comparable to Asian production, challenging the long-held belief that U.S. production is logistically impossible and prohibitively expensive [1][3]. Group 1: Company Overview - Purism is one of the few companies assembling smartphones in the U.S., with its flagship product, the Liberty Phone, emphasizing its "Made in America" identity [1]. - The company has been profitable for the past two years, providing a real-world example of U.S. smartphone manufacturing amidst political discussions [1]. Group 2: Market Context - President Trump has pressured Apple to shift some production back to the U.S., threatening tariffs on imported iPhones [2][3]. - Apple has historically assembled iPhones overseas, primarily in China, and has not indicated plans to move production to the U.S. [3]. Group 3: Production Costs - Weaver states that the manufacturing costs for Purism's U.S.-made phone are approximately $650, while the China-made version costs around $600, indicating a cost difference of about 10% [7][8]. - The pricing strategy for the Liberty Phone reflects a higher profit margin due to its U.S. manufacturing and the target market's willingness to pay for enhanced security features [8]. Group 4: Security and Privacy Features - Purism's devices are designed with a focus on security and privacy, featuring a Linux-based open-source operating system and physical switches to disconnect various functionalities [6]. - The company targets government agencies and security-conscious consumers, highlighting its commitment to safeguarding against potential foreign tampering [6]. Group 5: Challenges in U.S. Manufacturing - Weaver notes the significant skills gap in the U.S. compared to China, where a large pool of skilled labor exists for electronics manufacturing [9]. - The establishment of a domestic supply chain took years for Purism, and scaling up production to meet demand would require substantial time and investment in workforce training [11]. Group 6: Future Outlook - Weaver believes that if given sufficient time, companies like Apple could develop new supply chains and reduce costs for U.S. production [12]. - Purism aims to expand its market presence, particularly targeting niche segments such as government and military, while seeking additional funding to enhance its product offerings [14].